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Q no.81

A mail order company recently had a big jump in clothing sales after hiring a copywriter and a graphic artist to give its clothing catalog a magazinelike format designed to appeal to a more upscale clientele. The company is now planning to launch a housewares catalog using the same concept.

The company’s plan assumes that

(A) other housewares catalogs with magazinelike formats do not already exist

(B) an upscale clientele would be interested in a housewares catalog

(C) the same copywriter and graphic artist could be employed for both the clothing and housewares catalogs

(D) a magazinelike format requires a copywriter and a graphic artist

(E) customers to whom the old clothing catalog appealed would continue to make purchases from catalogs with the new format

Official Answer : B